Descriptive Findings Regarding Factors Influencing Mobile Application Acceptance among Millennial in Malaysia

  • Nuradilah Ibrahim
  • Nurazean Maarop
  • Ganthan Narayana Samy
  • Noor Hafizah Hassan
  • Hafiza Abas
  • Norziha Megat Mohd Zainuddin
  • Doris Wong Hooi Ten

Abstract

Although mobile phones have been used widely by millennial generation within the age group of 20-34 there is very limited knowledge about their intention to use mobile application. This paper presents descriptive results regarding factors influencing mobile application intention behavior among millennial based on the response of university students in Malaysia. Theoretical background of this study was based on a review of relevant model of technology acceptance and the second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) was used as the theoretical basis for this study. Of 200 of questionnaire distributed within two months of data collection, 77 valid returned questionnaires were used for the analysis. A reliability as well as descriptive analysis were performed. Based on results, all factors have shown good Cronbach Alpha Values. Descriptively, the result has demonstrated high percentage and frequency in participants’ agreement of the measurement items of the construct except for Social Influence. For future work, an inferential statistical analysis can be performed to uncover predicting power of the factors over the acceptance of the mobile application.

Published
May 21, 2018
How to Cite
IBRAHIM, Nuradilah et al. Descriptive Findings Regarding Factors Influencing Mobile Application Acceptance among Millennial in Malaysia. Open International Journal of Informatics, [S.l.], v. 5, n. 1, p. 1-10, may 2018. ISSN 2289-2370. Available at: <http://publication.ais.utm.my/ojs/index.php/oiji/article/view/31>. Date accessed: 17 aug. 2018.